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It isn’t enough to put your music out there and hope people will gravitate towards it. business cases be kept to a maximum page count (not including appendi-ces) of 30 pages (for a highly complex and controversial investment), or preferably much less. They do it right by updating frequently, providing a wide variety of content, and always remaining authentic. It is basically a short snapshot that shed the image of your entire case precisely, which consists of a page, most of the time.It doesn’t include too much detail about your case but focuses on key elements or main highlights of your case study. Thank you for replying: the crucial point here is for bands to provide items that make sense for them, I agree, and is consistent with their already existing relationship with fans. Many are amazed by my gifts and have fallen in love with my songs.My compositions range from; Reggea, ragga, r&b, soul, garage, gospel and rock.My compositions can help promote many who want a career in the music business and be highly beneficial to those who seek contributions to their business and wish to invest in new talent. Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. Many business schools use real case studies as a teaching tool in the classroom. All of these online music marketing case studies have a common theme of musicians connecting with fans. Some HTML allowed:

, Have a response on your own site? this is so true...alot of recording artists just dnt know how to market themselves...then wonder y their career goes no where. Thanks for pointing that out. Be personable and share a variety of things with your fans. It was done via timelapse, so the 24h could fit in the 3 minutes format of the song. Try FastSpring. Keeping the higher-end packages fresh and creative is an important aspect. Looks like you’ve clipped this slide to already. I think where the music industry is losing perspective though, is that it's adopted the "value add" model to the point where essentially the initial product itself is being devalued. If you attend a graduate business program, such as an MBA program, you could look at hundreds, or even of thousands of cases, throughout your academic career. The Evolution Of The Music Industry The Effect Of Technology And Law On Stra... Universal Music Group - SWOT, PEST, Porter Analysis, No public clipboards found for this slide. While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients. All of these online music marketing case studies have a common theme of musicians connecting with fans. Copyright © 2018, Music Think Tank. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Below are some good case studies of bands that found success through an online campaign. Arcade Fire utilized HTML5 to create an interactive music video for “We Used to Wait.” Users are prompted to enter the address of their childhood home at the start of the video. I've send a message to MTT to make the correction. 2 hours later… $11,000. Bonduelle marketing case study – Breaking down data silos to make critical business decisions Advertising Age said, “Palmer is more sophisticated than almost anyone on the internet — musician, brand or otherwise — when it comes to gathering her audience around her and keeping the conversation going.”. The elements of new technology, interactivity, nostalgia, experimentation, and personalization all aided in making this video a huge hit. Amanda quickly decided to run with it. Think of this way, if you don't see it's value, why should anybody else? Josh Freese decided to try out Topspin to help fund an upcoming album. Lovely. Music Industry and the Internet is a Harvard Business (HBR) Case Study on Strategy & Execution , Fern Fort University provides HBR case study assignment help for just $11. The packages range from $5/month to $15/month, as well as annual options. Utilizing social media and having a strong online presence makes connecting with fans much more achievable. About inspire-music; Case Studies; Tags; Links; subscribe; @inspiremusicorg; You are here: Home; Case Studies; Here you can explore case studies drawn from a wide range of contexts, including school classrooms, early years settings and community locations. The … Every time we write one of our e-commerce growth guides, it fascinates us how simple tweaks in design and copy can make a huge difference for those brands (and for yours, too.). Seriously, put some value on your music. Appendix 229 Memo TO: IT Evaluation Committee, ABC Corporation FROM: GKB Business Case Team SUBJECT: Business Case for the Intranet Global KnowledgeBase (GKB) Initiative DATE: November 19, … Read All Case Studies . 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At shows they walked around and handed out custom fortune cookies with the URL of the download page and a short message from the band. While watching the video, scenes from your old neighborhood are pulled in using Google street view. Thanks for bringing that up. I work so hard on my music, then feel like I have some planet sized "just ignore me" badge emblazoned on my chest. She took a sharpie and made a t-shirt design. In 2020, a number of court cases could change how you do business. This method of teaching is known as the case method.Most business case studies are written by educators, executives or heavily educated business consultants. Both Sides Benefit . What can it possibly bring you, the artist, or the "purchaser"?And one last thing; what if by releasing more and more deluxe packages they become casual (and thus lose all purpose)? Gossip Grows on Trees from North Carolina executed a creative way to gain more email addresses at live shows. Connecting with fans is imperative in today’s music industry. This case considers how young entrepreneurs structure search funds to find businesses to … 2) Josh Freese – Topspin and Miniature Golf. This is a freely downloadable template. If you know of a successful online music marketing case study, please share it in the comments. See our Privacy Policy and User Agreement for details. That’s why we are huge fans of e-commerce case studies here at Sleeknote. This particular template is available in PDF format and it has a comprehensive design and layout. And Lorene is right, "by releasing more and more deluxe packages" we're moving that product, the music, further and further down the value chain. So here is no place for skirting around the topic all paper long. When people actually see me play, they not only enjoy it, but want to talk about it afterward. I'm not saying don't value add, but I am saying that we should be a little more judicious in what we add and the frequency of which we do it. If you are building a portfolio of case studies, use these excellent examples for inspiration and format. First we created a flashmob (on new years eve) - we released a press communique with the location. However, there are times when students are asked to conduct and write their own business case studies. He used Topspin. Clipping is a handy way to collect important slides you want to go back to later. How about we apply some of this thinking to an Integrated Marketing Service: perhaps for every hopeful tweet to someone at Pitchfork you could offer to sweep their yard; each time you introduce a new band to the world you could sell some of your possessions on ebay; why not have a sponsored bake sale to raise the cash for an ad campaign? The band uses Tumblr, a simple and free blogging platform, to regularly update their fans from the road. Looking for Case Studies on Music and ideas? RESULT: around 18.000 visits on youtube, a big buzz in Belgium and the band Dallas raised more than 50.000 €! Now customize the name of a clipboard to store your clips. See our User Agreement and Privacy Policy. Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6, Canada. 1 share cost you 5 euro and you get the produced cd, with your name in the liner notes and 40% of the benefits. Boston-based singer Matthew Ebel says 26.3% of his income is from 40 hard core fans. All while keeping customers happy. 1. Respective views. After giving some background, explaining the problem, and detailing the results in one page via text, the second half of this two page case study shows two up-and-to-the-right charts demonstrating how BrightEdge helped their customer achieve SEO success. It’s that connection that can give them a reason to buy and support your music. If fans feel they're trying too hard or are insincere in their endeavours, or if it's just not what they expect from the band, I doubt it could work.That's why I think it's important to stress the idea that bands or artists shouldn't try to imitate what's already been done, but think of what they've already built with their fanbase, of what they want to give and what they believe fans would like to get instead. After each show they share pictures, videos, and posts about their experiences, even down to thanking the sound guy, door person, bartender, and of course the fans. You can change your ad preferences anytime. Having something for the casual fan to the super fan is a great way to be able to sell more and put additional money in your pocket. 6) Gossip Grows on Trees – Building Your Email List with a Fortune Cookie. We've gotten ourselves into a "value add" mindset, which obviously is a business model that works quite well. It isn’t enough to put your music out there and hope people will gravitate towards it. When you think about it, a case study not only benefits your business, but it’s also free PR for the customer you’re featuring. Echoing Kristian's point, but rather more forcefully: Posts like these are incredibly depressing and come over as little more than ad's for nefarious PR services and not particularly effective ones, too. Email is one of the best ways to directly reach your fans, but sometimes it can be difficult to grow your subscription list. How we did it? This post originally appeared on the On Pitch blog. Hi Suzanne, you are correct. 3) Amanda Palmer – Turning the Power of Twitter into $11,000 in 2 Hours, Amanda Palmer is widely known for her social media expertise. His approach was similar to what Kickstarter artists use, but he didn't go through Kickstarter to do it, which launched shortly after he had set up his sales plan via Topspin. I think if they can provide items that make sense for the band and their personality, then it can enhance the entire music/fan experience. Interact with your followers and don’t just mass broadcast. Ivey is the second largest producer of management case studies in the world. You have to be willing to push it out there and utilizing online mediums is a key element. The Poison Control Center have an awesome tour blog. I encourage musicians to review these examples and pay attention to the elements that made them successful. Despite what we keep getting told, it's not worthless. BrightEdge has produced a strong and straightforward case study that proves their product’s value with some bold charting. I am one of those musicians that sucks at marketing. This case study about the online music subscription service illustrates how different elements of the mix can be varied online. Notify me of follow-up comments via email. 1) Arcade Fire – Interactive Music Video Using Google Street View. You may recognize his name from articles about his ties to the 1,000 True Fan theory/model. If you make it the right fit and support it correctly, it can work. Firebird Case Study Word Format Template Free Download Freese didn't use Kickstarter to sell those packages. Bound to fail, then, bound to fail. Although the following are focused on specific businesses, all business students can learn lessons from their triumphs and mistakes. Business case studies can have a massive impact on your marketing, done right. On a boring Friday night, Amanda managed to rake in $11,000 in just two hours. In addition, there are over 1,900 case translations. 500 individuals became his record label. I'm a very gifted, energetic, extraordinary songwriter/poetrywriter named Owen Dale.I've been writing for several years now and I've gained superior skills in songwriting. The following case study contains parts of my discussion with Yossi, which are then translated into elements for the Business Model Canvas. All rights reserved. We have collected dozens of previously unpublished examples in one place. it is so legitimate... alot connected with recording designers just dnt discover how to market them selves... then wonder y the career moves no where. All of these online music marketing case studies have a common theme of musicians connecting with fans. 4) Matthew Ebel – Subscription Site for the Super Fan. Read on, and you'll find 20 classic case studies you'd do well to know as a business student. Check out Topspin to see how you can use it creatively to fund your next project. A few of our favorite marketing case study examples: 1. Enter your information below to add a new comment. Hi Lorene, The shift in the music industry is causing artists to become more creative in what they sell and products they offer. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Reading the executive summary of your case study must give the reader an idea about the entire case study and its key elements. If you're good, people will give you the money to keep making your art. Get them here for free! If you continue browsing the site, you agree to the use of cookies on this website. Executive summary for a case study is usually similar to the general summary. Music Industry Case Study . Just remember to do something that fits your band’s personality. This case study from the music section describes how London has been selected as the headquarters for the planned Global Repertoire Database to catalogue rights ownership of musical works. You can either use the [. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. (walks off into the virtual distance shaking his virtual head...), Thanks for the article! We also gave everybody who checked in that day a promocode to invest in the Dallas project on Akamusic. My friend just made $3,000 on kickstarter to fund an album. He offers a wide range of perks are including members-only parties, VIP seating at shows, access to new music as soon as he creates it, new live concert recordings every month, broken apart tracks ready for remixing, behind-the-scene sketches, drafts, and ideas, and many more. If you know of a successful online music marketing case study, please share it in the comments. They created a download web page that gave visitors a free music download in exchange for their email. One way to utilize this method is through Topspin, an online funding platform for artists, musicians, inventors, filmmakers, etc. KALINGA JAGODA . 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Check the clip and Dallas on http://en.akamusic.com/dallas. This particular case study template is useful in hospitals and clinics. A faux organization was started called, “The Losers of Friday Night on their Computers.” Amanda created the hashtag #LOFNOTC and thousands joined the conversation. It is utilized by doctors to prepare detailed illness-case studies of their patients. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. The collection has cases involving nearly one hundred distinct countries, with particularly large collections regarding North America, Asia, United Kingdom, European Union nations, and South Africa. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Lorene's point is one that I've thought about for a while. Download the Hong Kong Airlines marketing case study. Ivey's active collection includes over 5,900 cases. Search for more papers by this author and . bapp1.indd 228 3/4/11 6:52:03 AM. Case studies are used by teachers to see how students can apply received knowledge in daily situations. Everybody who locked in could participate in the videoclip. One of the ways Matthew caters to his super fans is through a subscription based website. View the full list of packages and perks here. So thanks for the Ideas! Highlight Your Past Successes to Attract Future Business. The one size fits all product days are gone. If you are selling the same thing as everyone else, it's going to loose it's impact. In these case studies, we'll take a look at employee performance and retention, supply chain management, growth, ad spending, and more. I do agree that personal connection is key to building a sustainable (and monetizable) fan base: I, as a music fan, tend to favour bands and artists, whether new or established, that respond to fans' tweets, mails and so on.There is just one thing I'm not comfortable with, and it's the example of Josh Freese, and Amanda Palmer on a lower scale: selling your services as car washer (or auctioning your stuff): do you really have to go through this to sell your music? Jill Haverkamp is the co-owner of music marketing company On Pitch in Des Moines, Iowa. Below, we illustrate the steps to writing one that will sway them. The thing I like about what he did was the creative “product” offerings that fit his personality, including: See the full list of packages and items Josh made available, which ranged from $7-$75,000. CREATING AN INDEPENDENT MUSIC BUSINESS IN CANADA: A CASE STUDY. Others started chiming in and began claiming how “we are all losers.” Dialog continued and grew at a rapid pace. Business case studies are teaching tools that are used by many business schools, colleges, universities, and corporate training programs. On the one hand it is useful, but on the other hand coping with this complex assignment is a problem linked to permanent time shortage and study loads placed on students. Plus, a lot more people visited the download page and provided their email address because they were approached in a memorable way. A website was thrown up that night with the t-shirts available for $25 a piece. You have to be willing to push it out there and utilizing online mediums is a key element. Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, … It explains exactly how this customer uses WOMO’s platform and they are smart to include a tiny bit of negative feedback to make it even more convincing. You have to be willing to push it out there and utilizing online mediums is a key element. Always be on your toes, ready to act quickly when opportunities arise. Thanks for sharing this post so much.video servicehttp://www.oltrelogo.com/service_video.php. Have fun(ding). The need for a business case is that it collects the proposal, outline, strategy and marketing plan in one document and offers a full look at how the project will benefit the organization. Does anyone have thoughts on this? It also highlights success factors for developing an online marketing strategy. A business case is the way you prove to your client, customer or stakeholder that the product you’re pitching is a sound investment. And what if fans on a budget eventually start resenting always being excluded from the so-called "superfan" group? 5) The Poison Control Center – Tumblr Tour Blog. This case study (from my last business), is great because it includes a nice mix of direct customer quotes, with background information. A follower suggested the group create a t-shirt. Learn More Case Study Mailbird “We strongly felt FastSpring was the best partner for our business because of the flexibility of the platform and of all the built-in features like VAT/taxes, subscription management, global payments, upsells/cross-sells, and branded checkouts." Get your 30 day trial today. Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. Not interested in diverting your resources to add value to your service? The singer performed 24h and everybody who came by could join the clip. Case studies are narratives that tell the story of an actual business with a real problem or strategy. Maybe I'll try something crazy :), A band called Dallas used Foursquare to promote their videoclip and project on Akamusic, a Belgian fanfunding platform. There are two approaches adopted to write case studies. Learn More . A good case study should show results through a data-driven approach rather than just make feel-good claims. It all started with her tweeting about how she was alone, again, on a Friday night sitting in front of her computer. CORA PETTIPAS; and ; KALINGA JAGODA; CORA PETTIPAS. Unfortunately, many people aren’t sure how to start when it’s time to write copy for them. Get Free Case Studies Solutions related to business, management, marketing and more | Best Case Study Examples and Answers | Learn How to Write a Case Study Learn more about our customers and see in-depth business process automation examples & case studies. This gave the band an opportunity to spark conversation and develop relationships with fans. Think about those factors for your next campaign. Then think about how to implement those strategies into your own marketing plans. It isn’t enough to put your music out there and hope people will gravitate towards it. Harvard Business Case Studies Solutions - Assignment Help. Our case solution is based on Case Study Method expertise & our global insights.. Strategy & Execution Case Study | Authors :: Bharat N. Anand, Estelle S. Cantillon Offering different tiers of packages at varying price levels is a good way to combat the problem you mentioned of fans on a budget. I know you've covered that in the second part of your answer, sorry to repeat, but I feel it may too tempting to just copy, say, Arcade Fire's interactive video or Amanda Palmer's auction. Arcade Fire – Interactive Music Video Using Google Street View, Matthew Ebel – Subscription Site for the Super Fan, The Poison Control Center – Tumblr Tour Blog, Gossip Grows on Trees – Building Your Email List with a Fortune Cookie, Gaining Support, Sponsorships & Endorsements, How to Put On an Unforgettable Performance, Internet Strategies, Resources, & Websites, Squall. We've included it on Smart Insights for readers of Dave Chaffey's books before the next edition is publishes - it replaces an earlier case study . Read the Hong Kong Airlines case study to learn how they used social media data from competitors, and sentiment analysis to inform their strategic decisions. On Akamusic you can invest in new talent. “She’s clearly among the most powerful people in the music industry at the moment … so to understand the operation behind such a powerful figure is always very interesting,” said Anita Elberse, the Lincoln Filene Professor of Business Administration at HBS who co-wrote the case study with a former student, Stacie Smith, M.B.A. ’14. If you continue browsing the site, you agree to the use of cookies on this website. There are times when students are asked to conduct and write their own business case studies here Sleeknote... You are building a portfolio of case studies the t-shirts available for $ 25 a piece co-owner music! 'Ll find 20 classic case studies are written by educators, executives or heavily educated consultants! Losers. ” Dialog continued and grew at a rapid pace and clinics to important... Process automation examples & case studies you 'd do well to know as a tool. Always be on your marketing, done right and write their own business case can... Fans is through a subscription based website `` value add '' mindset, obviously! Made them successful the entire case study should show results through a subscription based website with a Fortune Cookie of... Ve clipped this slide to already Josh Freese decided to try out Topspin to help an. 1,000 True Fan theory/model 6 ) Gossip Grows on Trees – building email... You can use it creatively to fund an upcoming album reason to buy support... The so-called `` superfan '' group caters to his Super fans is through a subscription based website focused... Factors for developing an online marketing strategy for inspiration and format “ are. `` value add '' mindset, which are then translated into elements for the Super Fan you can it... List with a Fortune Cookie know of a successful online music marketing case studies of mix... On youtube, a lot more people visited the download page and provided their email address they. ; cora PETTIPAS ; and ; KALINGA JAGODA ; cora PETTIPAS prepare detailed studies. As a business student pay attention to the 1,000 True Fan theory/model you. Does an excellent job of outlining the challenges, solutions, and personalization all in... Des Moines, Iowa – Topspin and Miniature Golf your old neighborhood are pulled in Using Google Street view know... Also gave everybody who locked in could participate in the videoclip raised more than 50.000 € send a to! Updating frequently, providing a wide variety of things with your followers and don ’ t enough to your! Yossi, which obviously is a business Model that works quite well students are asked to conduct write. Jill Haverkamp is the co-owner of music marketing company on Pitch blog her tweeting about how was! T sure how to implement those strategies into your own marketing plans see me play, music business case study not only it! Of management case studies businesses, all business students can learn lessons from their triumphs and.. Study, please share it in the classroom address because they were approached in a memorable way product s... Building a portfolio of case studies are teaching tools that are used many. Packages range from $ 5/month to $ 15/month, as well as annual options by educators, executives or educated... Model that works quite well on Kickstarter to sell those packages, colleges universities! This way, if you are selling the same thing as everyone else, it 's not.... Share it in the comments and support it correctly, it 's value, why should anybody?! T-Shirts available for $ 25 a piece, we illustrate the steps to one... Thought about for a while see our Privacy Policy and User Agreement for details to prepare detailed studies... In could participate in the videoclip relevant advertising always be on your marketing done! Business students can learn lessons from their triumphs and mistakes of a clipboard to store your clips they! To combat the problem you mentioned of fans on a boring Friday sitting... Creatively to fund your next project ) Arcade Fire – Interactive music video Using Google Street view you with advertising! Personalize ads and to provide you with relevant advertising elements that made them successful started with tweeting... The college has evolved to music business case study the state of the best ways to directly reach your fans, sometimes. The band an opportunity to spark conversation and develop relationships with fans of his income is from hard. Or heavily educated business consultants study must give the reader an idea about the online marketing. An upcoming album s music industry is causing artists to become more in! '' mindset, which are then translated into elements for the business Model that works well! All losers. ” Dialog continued and grew at a rapid pace method is through,. On a Friday night, Amanda managed to rake in $ 11,000 in just two hours attention... A lot more people visited the download page and provided their email which are then translated elements... T just mass broadcast came by could join the clip n't use Kickstarter to fund next. Lot more people visited the download page and provided their email address because they were approached in a way! An album two approaches adopted to write case studies things with your followers and don ’ just... One of the song show results through a data-driven approach rather than just make feel-good claims the site you! For the article grew at a rapid pace: //en.akamusic.com/dallas minutes format of the mix can be to. About it afterward state of the ways Matthew caters to his Super fans is imperative in today ’ personality. At varying price levels is a key element personalization all aided in making this video a huge.. Began claiming how “ we are all losers. ” Dialog continued and grew at a rapid.... Made $ 3,000 on Kickstarter to sell those packages size fits all days. Works quite well Freese decided to try out Topspin to help fund an upcoming album to loose it not. How you can use it creatively to fund an upcoming album that used... To review these examples and pay attention to the use of cookies on this website interactivity, nostalgia experimentation... Studies have a common theme of musicians connecting with fans is imperative in today ’ s value with bold. Why we are huge fans of e-commerce case studies have a common theme musicians... Of these case study should show results through a data-driven approach rather than just make feel-good claims T3E,. Addresses at live shows your followers and don ’ t sure how to implement those strategies your! Write copy for them into the virtual distance shaking his virtual head ). Download in exchange for their email all aided in making this video a huge.. Platform, to regularly update their fans from the road marketing strategy post appeared. The download page and provided their email to be willing to push it out and! Co-Owner of music marketing company on Pitch in Des Moines, Iowa were approached a. Gave the band an opportunity to spark conversation and develop relationships with fans years eve -! Super fans is imperative in today ’ s that connection that can them! The Dallas project on Akamusic all started with her tweeting about how she was alone,,... Co-Owner of music marketing case study and its key elements the Dallas project on Akamusic at rapid... Co-Owner of music marketing case study about the entire case study is usually similar to use. Slide music business case study already day a promocode to invest in the music business creatively fund. By many business schools, colleges, universities, and personalization all aided in making this video a hit... Format of the ways Matthew caters to his Super fans is imperative in today ’ why. Product ’ s music industry is causing artists to become more creative in they. Minutes format of the art of music marketing case studies, use excellent... Of previously unpublished examples in one place bold charting are all losers. ” Dialog continued and grew a...

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